What is Sustainability

Sustainability, can mean different things for many people. In its most traditional sense, sustainability is when the environment, people, and economics are all considered in every decision we make. Thus creating a balance between all three.

For others, sustainability could be viewed as considering seven generations into the future with every action we take. This is the Great Law of The Iroquois.

No matter someone's personal views of sustainability, it is...in its most basic form: the consideration of people and planet in every action we take to ensure those actions can be continued into the future without damaging our environment.

Single use and sustainability 

Single use products, as convenient as they are, do not consider seven generations into the future. They don’t even consider a single generation. They are meant to be used once, then discarded for others (or nature) to deal with the mess.

A dump-truck load of just plastic (not counting other forms of trash and single use) is dumped into the ocean every single minute.

Now more than ever, we are finding trash and plastic in marine animals' stomachs, rivers are being clogged thousands of miles away (or two miles away) by our very own trash, all while we use up resources such as petroleum, water, energy, and land in order to manufacture these single use products. Furthermore, microplastics are being found in humans due to the food we eat and the clothing we wear, and scientists still have no idea of the true consequences of this.

Trees are over-harvested, farm land is overworked and chemical ridden, water resources are tapped, energy production is ramped up, and much more. All for convenience.

The problem with single use materials

Because of how many single use items are produced, things like paper, cotton, or plastic become over-demanded and are then produced on a massive scale where price matters most and sustainability matters little.

  • Non organic cotton is doused in pesticides and is soaked in bleach during production.
  • Paper strips the land of its forests, and therefore all the nutrients and species which come from it.
  • Petroleum based plastics create more demand for fossil fuels and oil. When they end up in the environment, they bring with them many toxins that will leach into the natural world for generations.

We use better materials

A reusable version could be made from the exact same material, but it will demand far less since fewer products are made and transported.

However, there are better ways to make even reusable versions of products. At LastObject we implement materials like plant based plastics which are toxin free, or organic cotton which uses fewer resources and chemicals all while treating the land with more respect. We also use recycled ocean plastic thereby helping clean up the mess already created.

Furthermore, while we make sure our materials are inherently more eco friendly, we also make sure they are manufactured as eco friendly as possible. Take LastRound for example: it’s made in one of the most environmentally friendly factories in Europe (in a small town in Denmark)!

Why zero waste?

When we think of all the resources being used for unnecessary single use products, it’s easy to feel the importance of going zero waste. But when we look at our individual selves, we may be asking how much of an impact zero waste actually has.

The truth is, the planet’s issues won’t be solved just from going zero waste. But then again, the planet’s issues won’t be solved from one single thing in general.

Furthermore, every little bit counts. Especially when that little bit (like going zero waste) has a rippling effect on our mindset and therefore on other aspects of our lives. We want to make it easy for everyone to get started on their journey, even if it is not perfect (yet)!

LastObject’s values

  • Our products must mitigate at least 10 times the environmental footprint of their single use alternatives measured as carbon emission.
  • We build premium products with high usability and excellent design – ”good enough” is not good enough - we are obsessed with our products.
  • We are end-to-end sustainable across our entire value chain, from cradle to grave (e.g. we ship plastic free).